Diamonds Direct Launches New API-Driven Headless Storefront on BigCommerce to Deliver an Elevated Customer Experience
Luxury jewelry giant leverages
Taking advantage of BigCommerce’s headless and composable commerce capabilities, the site now delivers faster speeds and exceptional front-end capabilities empowering Diamonds Direct to deliver unparalleled shopping experiences, driving customer loyalty and increased sales.
“Revitalizing our platform required us to transform our online business, focusing on functionality to deliver an elevated customer experience, while simultaneously prioritizing stability, scalability and security,” said
Diamonds Direct’s legacy platform was hindered by several limitations, including a lack of headless capabilities, content management and self-service tools, which required developer assistance for even minor updates. Additionally, the previous platform’s insufficient search and product merchandising capabilities coupled with disconnected technology stacks and siloed data resulted in poor site performance, limited omnichannel capabilities and, ultimately, a sub-par customer experience.
Charged with delivering a cutting-edge, enterprise-grade digital transformation solution, Diamonds Direct’s digital strategy and transformation partner Rapidops aligned with
“The combination of
BigCommerce’s ecommerce platform provides extensive features at cost-effective pricing while enabling the creation of a futuristic API-driven, headless online store that can facilitate cross-channel commerce through a single platform. On top, Experro’s DXP offered ecommerce front-end, headless CMS, page builder, AI search and merchandising, personalization, and customer intelligence to offer speed, scale and flexibility to build unique shopping experiences for all Diamonds Direct customers.
Key features of the new site include a jewelry builder to provide personalized shopping experiences, as well as a product sync engine that ensures seamless synchronization of thousands of unique SKUs in near real-time fashion. The engine is specifically designed to handle the complexities of multiple vendors supplying diamonds to various retailers, ensuring that each diamond is accurately reflected in the inventory. Rapidops and 1Center integrated multiple internal systems including their PoS to automate many operational processes.
“BigCommerce is an enterprise ecommerce platform built to empower our merchants’ ambitious growth. We work with a rich ecosystem of technology providers to deliver a seamless front- and back-end commerce experience for our merchants and their customers,” said
“As the modern enterprise DXP, Experro drastically reduces the complexity, costs and time required to launch a highly-customized headless store,” said
Diamonds Direct joins a growing list of enterprise retail merchants using
To learn more about BigCommerce’s enterprise ecommerce solutions for fashion and apparel, click here. To learn more about BigCommerce’s headless solutions, click here.
About
About Experro
Experro is the next-generation DXP platform that empowers brands to deliver blazing-fast, personal and engaging headless and composable shopping experiences. It offers an enterprise-grade, fully-customizable, fully-managed and infinitely scalable Digital Experience Platform (DXP) for B2B, B2C and D2C merchants across all sizes and industries. For more information, please visit www.experro.com.
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