BigCommerce Launches B2B Edition to Help B2B Enterprise Merchants Enhance Sales Operations
New offering expands B2B functionality to increase ordering efficiency, attract and engage new prospects and manage customer accounts from a single location
BigCommerce Enterprise provides a host of enterprise B2B sales features and seamless integration with point-of-sale and ERP platforms. B2B Edition expands these functionalities to streamline onboarding, support and contract services into one all-inclusive bundle with a single point of contact. B2B companies with complex operations can now add new channels quickly, create B2C-level experiences and run operations for B2B and B2C audiences on a single platform.
“United Aqua Group has a unique membership-based business model for pool and spa business owners, which creates a complex set of requirements for our ecommerce backend,” said
B2B Edition combines the speed and ease-of-use of BigCommerce’s powerful ecommerce functionality with a focus on platform openness to easily connect to mission-critical systems and best-in-breed solutions where needed. It comes with six pre-installed B2B-optimized themes to help businesses get up and running quickly and enables developers to build freely with open APIs. Additionally, merchants with multiple stores can combine them into one contract whether each individual store uses B2B Edition or not.
Key benefits of B2B Edition include:
- Empower sales teams. Speed up deals with the ability for sales reps to create custom quotes and discounts, as well as log in, shop and purchase on behalf of customers.
- Decrease friction in the path to purchase. Attract new buyers and make life easier for loyal customers. Advanced payment options, shared shopping lists and buy-again capabilities allow customers to buy their way.
- Tailor the customer experience. Define custom account hierarchies and price lists to show each customer exactly what they need to see — all on a responsive, mobile-friendly site.
“We are advancing B2B digital experiences through enterprise functionality, platform openness and flexibility to enable a modernized ecommerce experience for B2B merchants and their customers,” said
To learn more about BigCommerce B2B Edition visit www.bigcommerce.com/b2b-edition. To see how
1 “US B2B eCommerce Will Hit
2 “The Future of Sales: Transformational Strategies for B2B Sales Organizations.” Gartner.
BigCommerce® is a registered trademark of
View source version on businesswire.com: https://www.businesswire.com/news/home/20210602005142/en/